Video Lecture: China Out vs. China In by Iron Source
In this video from the recent Casual Connect in Tel-Aviv, Omer Kaplan from Iron Source is giving some highly valuable lessons about the China...
5 Monetization Tips From Ketchapp CRO – Christian Calderon
In a recent talk at Postback event, Christian Calderon gave a very interesting presentation about Ketchapp's approach to in app advertising. Christian recently joined the Ketchapp...
Increase Rewarded Video Revenue by Mastering Opt-In Ratio
Rewarded Video is a big trend these days in mobile games. For many games the video revenue has become the main source of income....
Rewarded Video Ads – The Publisher Payout Fallacy
Video advertising is hot in the mobile app ecosystem today. Everyone is talking about it and many app developers are doing it. Even more...
Re-inventing the Remove Ads Button with a Video Ad
There is nothing more boring in mobile apps than the Remove Ads button. At least that was the case until recently. The least expected...
71 Percent of Players Prefer Video Ads According to Unity
We all know that Video is one of the biggest trends of the last years in mobile gaming. Now there is a study that...
More Ads in Mobile Games – Trends from Casual Connect Amsterdam
Last February I had the pleasure to MC one of the most interesting tracks at Casual Connect Amsterdam. The lectures in the track clearly...
6 Tips for Your First Panel Participation
I recently had the opportunity to be a panelist in an industry conference. I have attended panels before and I have given many talks at...
Top 10 Unity Video Plugins
Users like videos. It’s no coincidence that video game has the word video in it. From video ads to video sharing - videos are...
Grow Dashboard – Game Analytics Redefined
Grow is SOOMLA's crown jewel, community-driven analytics dashboard. Developers can use Grow to gain valuable insights about their games' performance and compare the data to benchmarks of...
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