iOS 14 and IDFA – Insights Dashboard

On June 22nd, Apple announced iOS-14 which is expected to be released between Sep 14th to Sep 18th. One of the changes Apple will introduce upon iOS-14 release is Opt-Out Pop-Up prompts from IDFA tracking. This announcement sent most of the companies in mobile advertising to redesign large portions of their systems while many speculations have been...

100% Legit Creatives with High IPM and CTR

In previous posts we highlighted some of the tricks that ad creatives and ad vendors are using to inflate clicks and even get users to convert with UX that is not 100% clear to the user but is still proving effective. The problem with this type of performance is that it might be short lived. It’s possible...

The Magic of Clicking Ads Without Touching

We adopted the term “click-through” to better differentiate between clicking events and make the event more self explanatory. Click-through is the event in which the ad triggers the desired action and typically sends the user to the app store. We already discussed some click patterns in...

High IPM Ads and High Volume Apps

Whenever someone shows me a high ratio I want to know the volume. It could be a growth ratio, marketing ROI metric or CPM but regardless of the KPI - high ratio values are easy to achieve when volumes are low. We can think about IPM and volume of budget in the form...

AdIntel Insights: Hot Advertiser Alert – TUYOO GAME

This week we are highlighting an app developer doing very well recently. TUYOO Game This developer specializes in games that pay rewards for users as they play and seem to stick to cute animals and characters. #3 by Budget...