IDFA-14 – The Impact on Ad LTV and Ad-Monetization

So the word is out and everyone knows that Apple is cracking down on it’s own IDFA system with iOS 14. You probably read all about it and there is nothing new I can add from a news standpoint. The 2 cents I can add are on topics nobody talks about except for SOOMLA:

Where is VOODOO Racing to? – Portfolio Planning with AdIntel

I mostly try to focus my writing on content rather than product features. However, it does look like the posts that get the most attention from our readers are driven by new data we are adding to AdIntel. So this is going to be a post about new features and new data. To be honest, old data...

Upcoming July 2020 Webinars

Banner with upcoming July 2020 SOOMLA webinars including the webinars subject, time + dates
Hey All! Due to the large demand and the great feedback we got on our recent webinars, we are delighted to share with you the upcoming webinars in July 2020 hosted by Yaniv, our CEO: Webinar: Planning your Game Portfolio with AdIntel Agenda: What...

How to Look Smarter in your Marketing Job Interview

So this post is slightly off-topic for us. Obviously, I'm not the person to give advice on how to interview for a job as I haven't had one in about 10 years. I'm actually the one sitting on the other side so in second thought maybe that does give me a unique insight on that. This post...

Breaking: SOOMLA launches new Ad Quality solution

You may have seen signs or heard rumors that this is in the works but now it's official. SOOMLA is creating an Ad Quality solution to be launched on September 2020. Early access will be available in July 2020. The case for ad quality review In the last 2...