5 Reasons Why App Devs Should Love Reporting Automation

In the effort to acquire users and grow revenue, any app publisher (however big or small), must deal with multiple SSPs, DSPs, mediation tools, attribution and analytic platforms. Yet scrolling through dashboards from all those vendors on a daily basis can be a nightmare, let alone making sense of all the data that is generated. As you add new connections...

3 Takeaways from Gamecamp 2019 – Man vs. Machine + 2 more learnings

I recently gave a speech about Ad LTV in Google’s Gamecamp event in Warsaw. It was a great presentation and we already shared it with you in this blog post. I was impressed by the level of content and wanted to share some of my thoughts about the presentations.  1 - Man vs. Machine - Who is the better frog The...

Top 10 Hyper Casual Game Mechanics

A game dice representing a game and a text describing top 10 hyper casual game mechanics
A relatively new genre dominating the mobile app industry, hyper casual games have taken the world by storm. They owe their mass appeal to minimalistic and simplistic design, as well as instant gameplay, which in today’s fast-paced life means a lot. Another great thing about hyper casual games is that you do not need to be an expert to make...

Mobile UA Analytics – Cracking the Code

Image shows a lock that symbolised the complexity of user acquisition in mobile apps
As you may or may not know, user acquisition (UA) refers to attracting loyal and valuable customers that will download your app and continue using it. As the ultimate goal of any app publisher, UA plays an important role in the dynamic and growing mobile app industry, so it is paramount to stay on top of it at all...

6 Mobile Marketing Statistics to Keep an Eye On

As the world moves increasingly into the mobile sphere and humans become more attached to their mobile devices, mobile marketing becomes ever more important. Mobile marketers are spending billions of dollars in their struggle to remain at the top, with mobile app monetization becoming one of the most profitable business options. Mobile technologies are also developing at a fast pace....