The IAP vs Ad Revenue Debate Isn’t as Black and White as You Might Think

The mobile app industry offers plenty of good opportunities for making some serious moolah, regardless whether you’re a developer, advertiser, ad network, or a monetization platform. When trying to generate a solid and steady income from their products, app developers have several monetization methods at their disposal, with some more successful than...

Small App Publishers That Made It Big

As mobile apps take an increasingly larger role in our everyday lives, this multi-billion dollar market just keeps getting bigger and stronger at a fast rate. To illustrate, let me give you some figures that might shock you.  The global mobile app revenues surpassed $365 billion in 2018. By...

Ad LTV Benchmarks report is out!

Ad LTV report
Yes, the cat is out of the bag. We have released the Ad LTV Benchmarks report for Q2 2019. This report provides an in-depth analysis which unveils mobile Ad LTV data for Day 7 and Day 30 Broken down by: Traffic Sources, Device Models, Operating Systems and...

Mobile Ads: What No One Is Talking About

Since the dawn of the smartphone and subsequent explosion of the mobile app market, developers have had different methods of earning income from their work. In the industry’s earliest times, this normally meant charging for mobile apps.  Since then, the practices changed a bit, thanks to the audience’s decreasing...

Tips and Tricks to Increase ARPDAU

Once you’ve developed a great mobile app, then begins a thorny road toward success with its monetization. Developers have different mechanisms to ensure this, although not all of them are equally good nor are all developers equally capable to implement them. There are multiple metrics at play in the...