The search for better

Time flies when you’re having fun. It will soon be two months since I began working here at SOOMLA and so far it’s been a blast. The team is both super professional yet also very welcoming and down to earth. To me, that is exactly what we...

The Next Big Thing In Mobile

We are living in a technological era. Major companies are competing against each other in pushing newer, better, and more attractive products and services onto the market. The mobile app industry is no different. It’s one of the most profitable industries in the world, with app store consumer spend predicted to surpass...

The first Monetization Benchmarks Report of 2019 is now available!

Who are the top in-app advertisers? Why is focusing on first impressions crucial to your strategy? Which ad type should you display in your app? After a long wait, I’m proud to announce that you can finally download the latest Monetization Benchmarks report by SOOMLA.

Is there a Steve Jobs of Monetization Industry?

Nowadays, mobile monetization is considered one of the most lucrative fields of industry. It owes its profitability to the invention of the smartphone and a sharp increase in its use. Moreover, app publishers are competing against each other in trying to create the best possible product that will be used by millions...

How to Fix the Biggest Problems With Your Game

With a steep increase in the popularity of smartphones, mobile apps have become an integral part of our everyday lives. Mobile games take up a significant portion of the mobile app business, with revenues accounting for 76% of all app revenue. The total app revenue in 2018 amounted to $92.1 billion, which...