10 Things People Hate About Ads

Placing ads in an app is one of the go-to strategies for developers and publishers to monetize a free product. This is because people now accept the fact that a free app still has to have some way of generating income. However, not many app users are fond...

How to (Maybe) Get Hired in the Ad Industry

In the past decade, the mobile ad industry has grown tremendously, thanks to the rapid technological advancements in the field and an increasingly faster pace of life. These advancements have made our mobile devices irreplaceable, having us depend on them for almost every waking hour. To illustrate just how incredibly large the...

15 Best Twitter Accounts to Learn About App

Everyone in any business needs help sometimes, and this is especially true in the mobile app industry. What best way to learn about everything app-related than experts who already have plenty of knowledge in the field? They can give you information about development, optimization, monetization, and more, or at least steer you...

The Anatomy of a Great Game

Mobile games make up the largest portion of the app market, growing into a mammoth of an industry in the past few years. In 2018 alone, the mobile gaming market was worth around $70 billion. According to some predictions, this number could increase to as much as $100 billion by 2021.

Top Mobile Ad Networks

Top Mobile Ad Networks
When trying to make a solid income off your mobile app (i.e. monetize it), there are several strategies we can employ. The most popular and lucrative one is monetization through ads. This means an advertiser pays you, the publisher, to advertise in your app. This process is usually mediated through a third...