Mobile User Acquisition Pointers

The mobile app market has never been larger and the competition has never been fiercer. The struggle to be among the top 5, 10 or even 15 mobile apps in one of the two most popular app stores (preferably both) has led developers and publishers to constantly try to imagine new ways...

Who does what in the mobile industry?

Since the beginning of the widespread adoption of smartphones and tablets, the mobile industry has recorded a remarkable growth in both popularity and revenue. The numbers speak for themselves. In the second quarter of 2019, Apple’s App Store and Google Play Store counted as many as 4.4 million mobile apps. 

Case Study – Churn metrics verification

Why would we release a case study which focuses on an ad delivery engine? That's a good question (thanks for asking) To give a bit of a background, Ogury focuses on displaying premium brand ads rather than direct publisher competitors, and even though they didn’t appear...

What Is The Next Buzzword After Hyper Casual?

Hyper casual mobile games are a global phenomenon that has experienced unprecedented growth in the past few years. These snackable games have won over the hearts and minds of people all over the world, from various age groups, cultures, and interests, all thanks to their simple mechanics, minimalistic design, and short sessions....

Principles of Psychology You Can Use to Improve Your App

Many small elements play a role in why people may or may not fancy your app. Most of these details are subconscious - users aren’t even aware of why they like or don’t like something. They just do. Salespeople and advertisers have been appealing to the subconscious since the...