Ad LTV Benchmarks Report – Q4 2018

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For the first time in the mobile industry, we are proud to publish a report that we believe is a must read for any mobile app marketer. Furthermore, we plan to turn this into a series of reports that will serve as benchmarks for the entire industry while also providing a pulse...

16 Must-Follow Resources for Mobile Marketers

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Mobile marketing is a tough, competitive space. One day you are on top of the world, the next you wake up to losing millions because someone else has done something better than you. This is why you need all the help you can get to stay ahead of your competition. Be it...

16 Must-Follow Resources for the Mobile Gaming Industry

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Keeping up with the trends in technology is a must in today’s highly technological world. This is true for mobile gaming as well. If you are in the mobile gaming industry yourself or just want to stay on top of things in this business, plenty of blogs out there can keep you...

Driving Free-to-Play Revenue: ARPPU vs Conversion Rate

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Mobile apps have become a strong and dynamic market generating billions of dollars in revenue each year. This is why publishers and advertisers are turning mobile app monetization into an entire science and implementing various strategies to reach their goals. One of the most popular and highly effective tactics for growing the...

11 Ways to Completely Sabotage Your Ad Revenue

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Ad-based app monetization is not always easy. Incorporating valuable ads in your app can be a daunting task, especially considering that not many people are fond of advertisements, to begin with. This is why you need to tread carefully when using this monetization strategy as the smallest mistake could cost you dearly.