Hyper Casual Games in China vs. Western World

The advent of mobile devices has created an unstoppable avalanche of apps penetrating every pore of our lives. The most popular use case for mobile apps is gaming. As a matter of fact, mobile gaming accounted for over three-quarters of all app revenue in 2018, out of a staggering $92.1 billion the...

Can you handle the truth?

Hi Ladies and Gents, Good to see you all here again. Today I want to write a line or two about knowledge. What you know, what I know and especially what SOOMLA knows. In case this is the first time you encounter us, SOOMLA’s...

What NOT to do with your Monetization

When a mobile app gets out into the world, it is the result of a long and painstaking effort involved in its design, creation, and publication. However, the process doesn’t end there - you want to see all that hard work pay off. This can be done through monetization, an umbrella term...

5 Undeniable Effects of In-Game Ads

We are living in a mobile era, with our mobile devices growing in importance in virtually every aspect of our daily lives, be it business, household management, hobbies, or simply entertainment. The entertainment part is an especially lucrative part of the whole mobile app business, as mobile gaming is now a massive...

Casually Connecting

Hi there! Me again. Last week we sponsored and attended the Casual Connect Europe conference that was held in London, UK. To those of you who have never attended this event, CC brings together game developers, publishers, media networks, industry solution providers and many others for a 3 day...