Think like an app marketer

Once upon a time I used to be a traffic director.  Not a guy wearing a uniform and white gloves, blowing into a whistle while directing cars, but rather a guy whose single goal in the company was to generate a steady pace of quality registrations to the service. 

6 Reward-Based Advertising Providers for Mobile Game Monetization

Trying to sell an app in a world of free-to-download mobile applications is just as it sounds – close to impossible. The majority of mobile app developers nowadays build free apps, with the hopes of monetization through advertising and in-app purchases. But that’s a lot more difficult than you’d think....

How to Monetize a Mobile Game

Targeting players with ads is a great way to monetize your free mobile game, but it is hardly the only one. Consider other options, as well. Earning a Living in a Freemium Model If you were thinking on making a free-to-play mobile game, it could be...

Tennis Clash vs Football Strike

Image credits: Google Play The mobile game market is filled with thousands of great games promising hours and hours of endless entertainment, be it in solo-play or multiplayer challenges. The list of all the categories available in app stores is a long one but this abundance allows everyone to find something for themselves according...

Mobile advertising statistics to look out for

Did you know that an average US user checks their smartphone more than 50 times a day? That piece of information perfectly sums up the role of the mobile industry in our society and illustrates how irreplaceable those gadgets have become in our daily lives. It is an amazing environment,...