Breaking: SOOMLA launches new Ad Quality solution

You may have seen signs or heard rumors that this is in the works but now it's official. SOOMLA is creating an Ad Quality solution to be launched on September 2020. Early access will be available in July 2020. The case for ad quality review In the last 2...

Is Rovio Targeting Android 10 and iPads Exclusively?

Last week we introduced new dimensions to AdIntel - operating system versions, device makers, and device models. The insights came almost immediately and we were able to see some interesting patterns in how different companies are targeting. Obviously, we wanted to tell you about these insights as soon as possible. Why Operating System...

Top 10 Studios by Budget vs. Top 10 by Paid Installs

This week we introduced 2 new visuals in AdIntel that are focused on the studios and what a better way to celebrate them then with a new blog post. Top 10 Studios by Budget Let’s start with this one first. In the image below you can see who they...

5 Mobile Ad Creatives with IPM of 100+

Last week we introduced a new KPI to the creative tab in AdIntel - IPM. This feature was in high demand and we thought it can't be done. Well, the impossible just happened with a lot of effort going into cleaning and normalizing the data. From version 2.13 of AdIntel the creatives with high enough volume...

Using Micro Benchmarking to Improve eCPM by 50%

Not too long ago we released a new feature that we are super excited about. We believe it can be valuable for any app publisher showing ads in its apps and help him improve monetization and eCPM rates if used correctly. What is Micro Benchmarking We all like to benchmarks...