Watch Out: In-App Ads Are Taking Over and What to Do About It

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As mobile devices become more of extensions of our own bodies than just helpful gadgets, mobile apps grow in importance as well. The app stores are teeming with millions of various apps. From keeping up with our fitness schedule and weather updates to organizing work and playing games, apps have also become...

Mobile Monetization: Expectations vs Reality

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After you have created your mobile app, it is time to start thinking about its monetization. In this post, we will discuss the usual expectations in mobile monetization, the actual situation in the field, and what you can do about it. Expectation #1: People are willing to spend...

5 Reasons Why App Devs Should Love Reporting Automation

In the effort to acquire users and grow revenue, any app publisher (however big or small), must deal with multiple SSPs, DSPs, mediation tools, attribution and analytic platforms. Yet scrolling through dashboards from all those vendors on a daily basis can be a nightmare, let alone making sense of all the data that is generated. As you add new connections...

3 Takeaways from Gamecamp 2019 – Man vs. Machine + 2 more learnings

I recently gave a speech about Ad LTV in Google’s Gamecamp event in Warsaw. It was a great presentation and we already shared it with you in this blog post. I was impressed by the level of content and wanted to share some of my thoughts about the presentations.  1 - Man vs. Machine - Who is the better frog The...

Top 10 Hyper Casual Game Mechanics

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A relatively new genre dominating the mobile app industry, hyper casual games have taken the world by storm. They owe their mass appeal to minimalistic and simplistic design, as well as instant gameplay, which in today’s fast-paced life means a lot. Another great thing about hyper casual games is that you do not need to be an expert to make...