AdIntel Insights: Hot Advertiser Alert – Mistplay

3 is a charm they say and this is indeed the 3rd time we are doing our new tradition, the hot advertiser of the week. Mistplay Mistplay is not a new app in the charts but has been increasing their ad spend in the last few...

AdIntel Insights: Hot Advertiser Alert – Brain Shape – Test IQ

As promised, we are continuing the series and featuring the hottest advertiser every week based on our data. This week it’s: Brain Shape - Test IQ This app is relatively new in the ad spending chart and only made it’s entry on last week of...

AdIntel Insights: Hot Advertiser Alert – Golden Clover

We are staring a new series of posts that is partly free data and partly shameless promotion for our new Ad intelligence product. Each post in the series will feature a single advertiser that had something remarkable that drew our attention in last week’s data. It might be a new advertiser that made it to the Top...

Mobile Monetization Benchmarks Q3 2019 is out!

Finally, after a long wait, we have it: The Mobile Monetization Benchmarks report is ready! Seeing that our previous Mobile Monetization Benchmarks reports emphasized the importance of focusing the monetization strategy on first impressions, we felt that this report should drill down and put a spotlight on additional metrics (which...

The most innovative things happening with apps today

The mobile app industry is an exciting and ever-changing field that keeps everyone on their toes. We observe every development with keen interest, and not necessarily just new apps or publishers joining the stage. I also mean any technology or trend that has the ability to create ripples across various fields, mobile app...