Don’t Buy Into These Trends About Apps

Since the dawn of the smartphone and subsequent explosion of the app market, the publishers have been racing against each other in making better, fancier, and more useful apps. This has often included a lot of hard work: learning, research, trial-and-error experiences, dealing with partners in the business, and more. 

Importance of LTV and Handy Tips for Rocking It

Lifetime value (LTV) is the total average revenue generated by a user from the day they started using the service, i.e. during a company’s entire relationship with a customer. In the mobile monetization industry, the ‘service’ is the mobile app. We’re especially interested in ad LTV, which refers to...

The IAP vs Ad Revenue Debate Isn’t as Black and White as You Might Think

The mobile app industry offers plenty of good opportunities for making some serious moolah, regardless whether you’re a developer, advertiser, ad network, or a monetization platform. When trying to generate a solid and steady income from their products, app developers have several monetization methods at their disposal, with some more successful than...

Small App Publishers That Made It Big

As mobile apps take an increasingly larger role in our everyday lives, this multi-billion dollar market just keeps getting bigger and stronger at a fast rate. To illustrate, let me give you some figures that might shock you.  The global mobile app revenues surpassed $365 billion in 2018. By...

Ad LTV Benchmarks report is out!

Ad LTV report
Yes, the cat is out of the bag. We have released the Ad LTV Benchmarks report for Q2 2019. This report provides an in-depth analysis which unveils mobile Ad LTV data for Day 7 and Day 30 Broken down by: Traffic Sources, Device Models, Operating Systems and...