Mobile gaming benchmarks of 2019

Whenever a new year starts drawing near, we begin thinking about things that marked the current one. In the mobile gaming world, this usually means observing the key performance indicators in order to make informed decisions in the future and gauge our monetization strategies.  We went through a similar process...

CPM monetization 101

Developing awesome mobile apps can be a lucrative business for everyone involved. But just having a great product isn’t enough to generate proper income off it. There are many factors and indicators at play and if you don’t know what you’re doing, you’re going to have a tough time trying to achieve this...

Apps I wish someone would develop – My mobile Christmas list

As the year is nearing its end, it’s time to start wrapping Christmas gifts and think about the new beginnings and plans for the times to follow. Looking back at the past year in the mobile app business, we’ve witnessed innovative technologies making their break in the mobile world, as well as new...

Think like an app marketer

Once upon a time I used to be a traffic director.  Not a guy wearing a uniform and white gloves, blowing into a whistle while directing cars, but rather a guy whose single goal in the company was to generate a steady pace of quality registrations to the service. 

6 Reward-Based Advertising Providers for Mobile Game Monetization

Trying to sell an app in a world of free-to-download mobile applications is just as it sounds – close to impossible. The majority of mobile app developers nowadays build free apps, with the hopes of monetization through advertising and in-app purchases. But that’s a lot more difficult than you’d think....