Mobile UA Analytics – Cracking the Code

Image shows a lock that symbolised the complexity of user acquisition in mobile apps
As you may or may not know, user acquisition (UA) refers to attracting loyal and valuable customers that will download your app and continue using it. As the ultimate goal of any app publisher, UA plays an important role in the dynamic and growing mobile app industry, so it is paramount to stay on top of it at all...

6 Mobile Marketing Statistics to Keep an Eye On

As the world moves increasingly into the mobile sphere and humans become more attached to their mobile devices, mobile marketing becomes ever more important. Mobile marketers are spending billions of dollars in their struggle to remain at the top, with mobile app monetization becoming one of the most profitable business options. Mobile technologies are also developing at a fast pace....

Ad LTV – How to Measure It and Why – Slides from Gamecamp March 2019

Wanted to share the slides we made from my recent talk at Gamecamp by Google. This presentation includes some unique insights based on our own data. Note:  If you get sick of the auto-play - there is a pause button and you can then flip through the slides at a more reasonable pace.  So in short the presentation covers 4 topics: ...

How Do Mobile Ad Networks Pay Out? 5 Facts You Must Know

How do Mobile Ad Networks Payout_ 5 Facts You Must Know
If you are about to embark on the adventure that is called ad-based app monetization, one of the terms you will come upon quite a lot is ‘ad network’. Simply put, ad networks are platforms that connect publishers and advertisers that want to earn a steady profit by serving ads in a mobile app or a website. Their main...

Top 10 Mobile Gaming Conferences You Should Attend 2019

Top 10 Mobile Gaming Conferences You Should Attend 2019
As the mobile gaming industry continues to grow, as do the number of conferences that are springing up, each with their own focus targeted audiences. Some are more focused for Indies, others for executives, and others try to hit them all with a broader agenda. Ultimately depending on what your goal is for attending the conference,...