The first Monetization Benchmarks Report of 2019 is now available!

Who are the top in-app advertisers? Why is focusing on first impressions crucial to your strategy? Which ad type should you display in your app? After a long wait, I’m proud to announce that you can finally download the latest Monetization Benchmarks report by SOOMLA.

Is there a Steve Jobs of Monetization Industry?

Nowadays, mobile monetization is considered one of the most lucrative fields of industry. It owes its profitability to the invention of the smartphone and a sharp increase in its use. Moreover, app publishers are competing against each other in trying to create the best possible product that will be used by millions...

How to Fix the Biggest Problems With Your Game

With a steep increase in the popularity of smartphones, mobile apps have become an integral part of our everyday lives. Mobile games take up a significant portion of the mobile app business, with revenues accounting for 76% of all app revenue. The total app revenue in 2018 amounted to $92.1 billion, which...

Hyper Casual Games in China vs. Western World

The advent of mobile devices has created an unstoppable avalanche of apps penetrating every pore of our lives. The most popular use case for mobile apps is gaming. As a matter of fact, mobile gaming accounted for over three-quarters of all app revenue in 2018, out of a staggering $92.1 billion the...

Can you handle the truth?

Hi Ladies and Gents, Good to see you all here again. Today I want to write a line or two about knowledge. What you know, what I know and especially what SOOMLA knows. In case this is the first time you encounter us, SOOMLA’s...