Coming Soon: Major Mobile Ad Networks Compared

Which are the top mobile ad networks? Which network has the lowest user churn rate? Which advertiser is more likely to appear on these networks? I am excited to let you know that in the (very) near future we will be releasing the Mobile Ad Network Comparison report.

Become an Expert on Ad by Watching These 5 Videos

Becoming an expert in any field is difficult. It requires a lot of time, effort, and desire to learn. This is especially true for the field we’re most interested in - ad-supported app monetization. This term refers to all the strategies and methods involved in the process of securing a steady income...

How to Sell Your App to a Skeptic

In this day and age, ‘mobile’ seems to be the buzzword wherever you go and whatever you read, listen to, or watch. We have reached an era of mobility, in which our everyday work, travel, chores, hobbies, entertainment, family, friends - you name it, are all closely linked with our mobile devices....

Popularity of mobile game art styles and genres – data breakdown

Editor’s Note: this post was originally published by Erno Kiiski, Chief Game Analyst at GameRefinery. In his job, he’s played and analyzed hundreds of titles on a feature level, giving him a strong sense of the current mobile game market. In this post our friends at GameRefinery take a look...

Is Your Ad LTV Model Accurate?

Ad LTV (Lifetime Value) refers to the advertising revenue made by new users who install the app over the lifetime of their activity. It takes into account user retention, ad impressions, and estimated revenue from all networks for a specific cohort of users. These are the users who first used an app...