Tag: ad revenue

Don’t Buy Into These Trends About Apps

Since the dawn of the smartphone and subsequent explosion of the app market, the publishers have been racing...

Importance of LTV and Handy Tips for Rocking It

Lifetime value (LTV) is the total average revenue generated by a user from the day they started using...

The IAP vs Ad Revenue Debate Isn’t as Black and White as You Might...

The mobile app industry offers plenty of good opportunities for making some serious moolah, regardless whether you’re a...
Header image with the text: testing our ad ltv models for accuracy

Testing Our Ad LTV Models for Accuracy

Hi, my name is Adam and I’m excited to be sharing my first post here. As the...

Ad-supported Apps get ROI and LTV Wrong 98% of the Time

If you have been following the mobile app ecosystem closely you know that there are more and more apps that are relaying on advertising...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports