Tag: ads

Tips and Tricks to Increase ARPDAU

Once you’ve developed a great mobile app, then begins a thorny road toward success with its monetization....

Top 20 Mobile Ad Networks 2016

If you want your mobile game, or any other app for that matter, to earn you money (and I’m guessing you do), then you...

The Pros and Cons of Mobile Ad Tracking Opt-out

Mobile ad tracking usually evokes feelings that relate to stalking, creeping and general disdain. But is the feature something we should really feel disgusted...

The Future of Mobile Game Ads in China

My Learnings from China Joy Last week I attended a huge conference in Shanghai called China Joy. It was fascinating and awesome and like everything...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports