Tag: advertising

Our Cost of Advertising for PAX South 2016

About the Author: Aloha and Konnichiwa! My name is Jason Sio and I’m the founder and CEO of Apartment 507, which is a startup company...

Top 20 Mobile Ad Networks 2016

If you want your mobile game, or any other app for that matter, to earn you money (and I’m guessing you do), then you...

The Pros and Cons of Mobile Ad Tracking Opt-out

Mobile ad tracking usually evokes feelings that relate to stalking, creeping and general disdain. But is the feature something we should really feel disgusted...

Top 10 Offer Walls to Monetize Your Game – 2015 Update

In 2013, we did a 7 Offer Walls Providers to Monetize Your Mobile Game, that laid out the top players for offer walls. Since...

Playoffs are Here – Guess why Soombot is so Happy?

I guess you didn't know this about our Soombot, he is a die hard Eagles fan. He has been tailgating outside Lincoln Field for...

The Future of Mobile Game Advertising – 7 Predictions

Let's start with the elephant in the room - predicting the future is a funky business. Don't trust anyone that tells you he knows what...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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