Tag: analytics

New Ad Network Integration: Chartboost Meets GROW

You can now see your ad network data in the GROW Dashboard. You'll find impressions, clicks, CTR, clicks per user and more! We started with...

Introducing Simplified Retention for Game Developers and Marketers

SOOMLA Retention Reports SOOMLA introduces retention reports - the best way to explain the behavior of your users in terms of how many stayed in your...

Join Us at GDC and Game Connection 2015

Can you smell what SOOMLA is cooking? Let's talk analytics Indie developers everywhere, SOOMLA will be, just as last year, attending GDC and Game Connection 2015 in...

New Features – Analytics, Hooks and More Usability

Here at SOOMLA, we are big believers in continuously deploying features and fixes. Co-founder Gur can give you a whole lecture about why continuous...

Measuring Revenue in F2P Games – Cheatsheet

If you are just getting into freemium or free to play mobile games  and considering being self-published you can get easily confused by all...

Announcing the SOOMLA Dashboard and Cloud Stores

These days are very exciting ones for the SOOMLA team. We are getting ready to launch our game developer dashboard and wanted to share...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports