Tag: angel investors

How We Lost $700K Investment by Failing to Follow Our Own Advice

"We want to join the round but we will put in $700K instead of $350K". It was Thursday evening in Tel Aviv and I...

Managing 20 Investors and Still Having Time to Run the Company

SOOMLA's most recent seed round was one of the biggest angel rounds in Israel in terms of number of investors. While the Silicon Valley...

Investors Invest Locally – Can the Myth be Broken – Part 1

Going for our seed round  About half a year ago I started raising our official seed round. An ambitious $1M round to help us expand...

Things that Good Seed Investors Don’t Do

They see the dollars are always green but not all investors are created equal.  I made a short list of patterns that differentiate the...

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The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports