Tag: app advertising

Tennis Clash vs Football Strike

Image credits: Google Play The mobile game market is filled with thousands of great games promising hours and...

Mobile advertising statistics to look out for

Did you know that an average US user checks their smartphone more than 50 times a day?...

Thanksgiving – Thanking these apps for a good 2019

With the holiday of Thanksgiving at our doorstep, it’s time to look back and think about all...

The Ultimate Glossary of Terms About App

The mobile app industry is a massive and highly dynamic environment that can sometimes appear intimidating, especially...

Chasing waterfalls? A look into in-app bidding

The mobile industry is a cutthroat environment. To make their efforts worthwhile in the financial sense, the...

Mobile User Acquisition Pointers

The mobile app market has never been larger and the competition has never been fiercer. The struggle...

Who does what in the mobile industry?

Since the beginning of the widespread adoption of smartphones and tablets, the mobile industry has recorded a...

Case Study – Churn metrics verification

Why would we release a case study which focuses on an ad delivery engine?

What Is The Next Buzzword After Hyper Casual?

Hyper casual mobile games are a global phenomenon that has experienced unprecedented growth in the past few...

Principles of Psychology You Can Use to Improve Your App

Many small elements play a role in why people may or may not fancy your app. Most...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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