Tag: app monetization

Managing User Churn

Most developers know that creating a mobile app and publishing it in an app store is only...

Does Your App Pass The Test? 7 Things You Can Improve On Today

Since the invention of the smartphone, apps have become irreplaceable in today’s fast-paced life, helping us stay...

How to Explain Monetization to a Five-Year-Old

Imagine Alexander Graham Bell waking up from the dead today and finding out that the clumsy and...

Don’t Buy Into These Trends About Apps

Since the dawn of the smartphone and subsequent explosion of the app market, the publishers have been...

Importance of LTV and Handy Tips for Rocking It

Lifetime value (LTV) is the total average revenue generated by a user from the day they started...

The IAP vs Ad Revenue Debate Isn’t as Black and White as You Might...

The mobile app industry offers plenty of good opportunities for making some serious moolah, regardless whether you’re...
Ad LTV report

Ad LTV Benchmarks report is out!

Yes, the cat is out of the bag. We have released the Ad LTV Benchmarks report for...

Mobile Ads: What No One Is Talking About

Since the dawn of the smartphone and subsequent explosion of the mobile app market, developers have had...

What to look for when choosing a monetization vendor

The mobile app monetization industry offers opportunities for everyone, which is why many choose it as their...
Top Mobile Ad Networks

Top Mobile Ad Networks

When trying to make a solid income off your mobile app (i.e. monetize it), there are several...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports