Tag: app ua

The Most Underrated Companies to Follow in the Game Industry

The mobile games are a $68.5 billion mammoth, making up a large chunk of the global gaming...

Mobile User Acquisition Pointers

The mobile app market has never been larger and the competition has never been fiercer. The struggle...

Who does what in the mobile industry?

Since the beginning of the widespread adoption of smartphones and tablets, the mobile industry has recorded a...

Managing User Churn

Most developers know that creating a mobile app and publishing it in an app store is only...

Does Your App Pass The Test? 7 Things You Can Improve On Today

Since the invention of the smartphone, apps have become irreplaceable in today’s fast-paced life, helping us stay...

How to Explain Monetization to a Five-Year-Old

Imagine Alexander Graham Bell waking up from the dead today and finding out that the clumsy and...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports