Tag: arpu
Mobile gaming benchmarks of 2019
Whenever a new year starts drawing near, we begin thinking about things that marked the current one. In...
The Ultimate Glossary of Terms About App
The mobile app industry is a massive and highly dynamic environment that can sometimes appear intimidating, especially to...
Ad Viewer of January Generates $53 at $2.66 ARPDAU
This is the 3rd post in the series. The ad viewer of January is a user who made his app publisher very happy by...
Benchmarks for Pricing Virtual Good Purchases in Mobile Games
In our line of business, we are always talking with game developers and designers. Some of them ask us for advice on pricing purchases...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
