Tag: facebook

Mobile Audience Targeting 101

Targeting Dimensions The world has gone mobile. Recent data has shown that, for the first time ever, more people are searching Google through a mobile...

The 2016 Definitive Guide to Mobile Analytic Platforms

As of July 2015 there were 1.6 million apps in the Google Play Store and 1.5 million in the Apple App Store. Both stores...

What’s New: God Mode Analytics + Two New Integrations

With 2016 come new SOOMLA dashboard features. We're excited to release our God Mode Analytics plus two new integrations with Facebook and UnityIAP. God Mode...

Should Mobile Games Save the Game State

What is a game state? Game state is a snapshot of the condition of all the objects in the game. In other words, its the...

Getting your Players to Connect with Facebook

Some games have seen 2%-3% adoption rates for Facebook connect while others have seen 40%-50%. I bet you want your game to be in...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports

SOOMLA Resources and Reports

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SOOMLA Resources and Reports