Tag: facebook
Ad LTV Benchmarks report is out!
Yes, the cat is out of the bag. We have released the Ad LTV Benchmarks report for Q2...
Mobile Audience Targeting 101
Targeting Dimensions
The world has gone mobile. Recent data has shown that, for the first time ever, more people are searching Google through a mobile...
The 2016 Definitive Guide to Mobile Analytic Platforms
As of July 2015 there were 1.6 million apps in the Google Play Store and 1.5 million in the Apple App Store. Both stores...
What’s New: God Mode Analytics + Two New Integrations
With 2016 come new SOOMLA dashboard features. We're excited to release our God Mode Analytics plus two new integrations with Facebook and UnityIAP.
God Mode...
Should Mobile Games Save the Game State
What is a game state?
Game state is a snapshot of the condition of all the objects in the game. In other words, its the...
Getting your Players to Connect with Facebook
Some games have seen 2%-3% adoption rates for Facebook connect while others have seen 40%-50%. I bet you want your game to be in...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
