Tag: game engagement

Pinterest Accounts to Follow About Games

Really? Pinterest?Ummm sure, why not. Seeing just how lucrative this market is, it...

How Top 50 Games Increase Engagement

I recently had the opportunity to participate in Casual Connect Amsterdam as a Mentor to the Indie showcase. It was a great event in...

How to Make Addictive Mobile Games

Here are the slides from my latest talk at Casual Connect Europe. The talk addresses the question of how to increase game engagement, user retention...

How a Virtual Character Can Earn You Real Money

At SOOMLA, we constantly look at how users interact with virtual economies, what makes them buy virtual goods and what gets them engaged with...

How to Make Addictive Mobile Games

I recently gave a session at Casual Connect about how to make mobile games more addictive. Obviously, games are not really addictive but they...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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