Tag: game publishers
Newcomers Guide to Game Publishing
Recently I had the pleasure to explain a few basic game publishing concepts to a several investors who didn't have a lot of game...
Choosing Funding for Your Mobile Game – Publisher vs. Venture Captial
There has been a lot of talk recently about game funding. On one hand, venture capital firms still have bad taste from seeing giants...
Apple Settles Parents Claim – Who Wins?
Apple's settlement is a Lose-Lose for both parents and Apple and it will certainly hurt Developers. At least someone walks out of the situation...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
