Tag: IAP
The Ultimate Glossary of Terms About App
The mobile app industry is a massive and highly dynamic environment that can sometimes appear intimidating, especially to...
Importance of LTV and Handy Tips for Rocking It
Lifetime value (LTV) is the total average revenue generated by a user from the day they started using...
The IAP vs Ad Revenue Debate Isn’t as Black and White as You Might...
The mobile app industry offers plenty of good opportunities for making some serious moolah, regardless whether you’re a...
Tips and Tricks to Increase ARPDAU
Once you’ve developed a great mobile app, then begins a thorny road toward success with its monetization. Developers...
Research: Over 50% of Top 100 Grossing Games Have Ads
The past few weeks we have been working hard to conduct an important game monetization research and are proud to show the results today.
The...
Games Monetization Survey – What Does the Top Say?
I recently came across an interesting games monetization report by Gamesbeat. If you are not familiar with this publication, it's part of Venturebeat and is...
2013 Reflections – IAP Explodes and More
Startup life doesn't leave a lot of time for reflections, you need to keep moving forward at full speed. However, the little time I...