Tag: IAP
Importance of LTV and Handy Tips for Rocking It
Lifetime value (LTV) is the total average revenue generated by a user from the day they started...
The IAP vs Ad Revenue Debate Isn’t as Black and White as You Might...
The mobile app industry offers plenty of good opportunities for making some serious moolah, regardless whether you’re...
Games Monetization Survey – What Does the Top Say?
I recently came across an interesting games monetization report by Gamesbeat. If you are not familiar with this publication, it's part of Venturebeat and is...
2013 Reflections – IAP Explodes and More
Startup life doesn't leave a lot of time for reflections, you need to keep moving forward at full speed. However, the little time I...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
