Tag: in app purchase store

Focus on giving users coins rather than selling them items. You will increase retention and overall monetization.

5 Mistakes to avoid with Virtual Economies – Slides

I recently went through some of my previous speaking sessions and found this talk I gave at the Israel Mobile Summit in 2012. I...

SOOMLA is Leaping Forward – What to Expect?

Hi there, Yaniv from SOOMLA here. If this is the first time you are visiting SOOMLA, you might be asking yourself what is  SOOMLA...

"In App Purchase Store" in Google Search Trends

We were excited to realize that more and more game developers are looking for a off the shelf store-front solution for their mobile game....

4 Ways to Get Users to your Store and Keep Them Coming Back

Of the many factors that make F2P games successful, one of the most important is to have a store where players spend a considerable...

SOOMLA Store Designer Now Supports Equipable Virtual Goods

One of the interesting features in our latest release to our Store Designer product is the support for equipable virtual good types. Equipping means...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports