Tag: in-app purchases

Don’t Buy Into These Trends About Apps

Since the dawn of the smartphone and subsequent explosion of the app market, the publishers have been...

Importance of LTV and Handy Tips for Rocking It

Lifetime value (LTV) is the total average revenue generated by a user from the day they started...

The IAP vs Ad Revenue Debate Isn’t as Black and White as You Might...

The mobile app industry offers plenty of good opportunities for making some serious moolah, regardless whether you’re...

Announcing Android Receipt Validation

We're happy to announce that the SOOMLA Store SDK now supports receipt validation for Android.  This latest development, which was much awaited by our...

3 New Features Coming to Make SOOMLA Stores Look Sharper Than Ever

We have been working hard on some new exciting features. The demo below shows 3 of them: Optimized Loading Time The new stores are snapping into...

Optimize Your Mobile Game Revenue – Part 3

I'm adding a 3rd chapter to the successful series of videos about optimizing mobile game revenues. In this video I'm using the SOOMLA Dashboard...

Benchmarks for Pricing Virtual Good Purchases in Mobile Games

In our line of business, we are always talking with game developers and designers. Some of them ask us for advice on pricing purchases...

Optimize Mobile Game Revenue – Part 2

This is the second part in the series of videos about optimizing mobile game revenues using the SOOMLA Dashboard. As with the other tips...

"In App Purchase Store" in Google Search Trends

We were excited to realize that more and more game developers are looking for a off the shelf store-front solution for their mobile game....

What I Learned from Ben Cousins

When I'm looking back on what I have learned in the past year about free to play game design and virtual economies I'm realizing...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports