Tag: ltv

Think like an app marketer

Once upon a time I used to be a traffic director.  Not a guy wearing...

The Ultimate Glossary of Terms About App

The mobile app industry is a massive and highly dynamic environment that can sometimes appear intimidating, especially to...

Importance of LTV and Handy Tips for Rocking It

Lifetime value (LTV) is the total average revenue generated by a user from the day they started using...

Is Your Ad LTV Model Accurate?

Ad LTV (Lifetime Value) refers to the advertising revenue made by new users who install the app over...

Top 3 Vendor Comparison Spreadsheets for Ad LTV and Mobile Analytics Vendors

Mobile analytics should be an important part of making any data-driven decision as it gives you valuable insights you can use to maximize interaction,...

Kongregate: Double Your Traffic by Tracing Ad LTV

I recently came across a fantastic post by Jeff Gurian. Those of you who don't know Jeff, he is the Director of Marketing at...

Google Analytics – Calculating LTV (Slides)

Google Analytics is a popular choice among app developers. However, Getting LTV using GA is harder than one might think. I created this slideshare...

Flurry Analytics – Calculating LTV (Slides)

In the early years of the mobile app ecosystem, Flurry analytics was the only way to go. The free platform offered basic KPIs, charts and...

6 CLV (LTV) Calculators for Mobile Apps

One of the biggest challenges for mobile app developers is to figure out their LTV. Quick search on Google will give you multiple results....

LTV Calculator – The Naive method

This is the 1st post in a series of 6 posts. Here is a summary post explaining all the different calculators. The customer LTV calculation method...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

LAST STEP - ENTER EMAIL TO GET THE REPORT



By proceeding, you agree with our terms and conditions and privacy policy.

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

SOOMLA Resources and Reports

LAST STEP - ENTER EMAIL TO GET THE REPORT



By proceeding, you agree with our terms and conditions and privacy policy.

SOOMLA Resources and Reports