Tag: marketing
Top 20 Mobile Ad Networks 2016
If you want your mobile game, or any other app for that matter, to earn you money (and I’m guessing you do), then you...
What is eCPM Decay and How to Keep Ad Revenue High
After weeks, months of hard work, you have finally completed your mobile game. Everything is set, the red ribbon is in place and you’re ready...
How to Elevate Your Work-for-Hire Game Studio
How to Be a Work-for-Hire Game Studio?
Work for hire (WFH) is work created by an employee, but where the employer keeps all, or parts...
Marketing 101 for Indie Mobile Game Developers
Pixels, code, and game engines. Three words game developers love. They are the passion driving the mobile gaming industry. Making characters, coding levels, and...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
