Tag: mobile game

The Anatomy of a Great Game

Mobile games make up the largest portion of the app market, growing into a mammoth of an...

Woodchippers! Postmortem

About the Author: Cyrus Kasaaian is a co-owner of the indie game company Castor Games. His passion for mathematics, programming, innovative gameplay, and unarmed combat...

Mobile Audience Targeting 101

Targeting Dimensions The world has gone mobile. Recent data has shown that, for the first time ever, more people are searching Google through a mobile...

Bye Bye Unity Prefabs and a Few More New Additions

Unity Prefabs Remember those SOOMLA Prefabs you were required to drag & drop into your main scene in order to receive and handle events? Well,...

What Hours and Days Do Mobile Gamers Pay?

This post is the first of a long line of posts about players’ behavior in mobile games. We’ve been investigating this area for some time...

Tips to Monetize Your Mobile Game App

About the Author: Amanda Cline currently works for Xicom - Android app development company. She is an avid IT personnel with special interest in writing blog posts...

Marketing 101 for Indie Mobile Game Developers

Pixels, code, and game engines. Three words game developers love. They are the passion driving the mobile gaming industry. Making characters, coding levels, and...

Aureus Interactive Creates Unity Asset with SOOMLA Store

About the Author: Aureus Interactive is the creator of Menu Starter Kit available on the Unity Asset Store. He received a degree in law and then continued to teach...

Whales Report – The Only Mobile Game Report Focusing on Paying Users

SOOMLA’s Whales Report introduces a unique way to understand how your game is performing when looking specifically at your paying users. It is a known...
A graph going up with a magnify glass on a particular point.

Grow Insights – Know Your Users Better and in Real Time

"I don't care if this user is a payer! He gets the same experience as everyone!" said no one ever. Getting to know your users is...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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