Tag: mobile monetization
Mobile Monetization Benchmarks Q3 2019 is out!
Finally, after a long wait, we have it: The Mobile Monetization Benchmarks report is ready!
Tennis Clash vs Football Strike
Image credits: Google Play
The mobile game market is filled with thousands of great games promising hours and hours...
Mobile advertising statistics to look out for
Did you know that an average US user checks their smartphone more than 50 times a day? That...
Chasing waterfalls? A look into in-app bidding
The mobile industry is a cutthroat environment. To make their efforts worthwhile in the financial sense, the creators...
Top Mobile Ad Networks
When trying to make a solid income off your mobile app (i.e. monetize it), there are several strategies we can employ. The...
Major mobile ad networks compared
Which are the top mobile ad networks? Which network has the lowest user churn rate? Which advertiser's ads...
Coming Soon: Major Mobile Ad Networks Compared
Which are the top mobile ad networks? Which network has the lowest user churn rate? Which advertiser is...
The first Monetization Benchmarks Report of 2019 is now available!
Who are the top in-app advertisers? Why is focusing on first impressions crucial to your strategy? Which ad...
Inside SOOMLA: Ad Waterfall Analysis
As a marketer for SOOMLA, I’m often disconnected from the customers / potential clients themselves. Much of my time goes towards content writing, web...
Hiring a Monetization Manager – ROI Formula and Explanation
Many companies ask themselves these days if they should be hiring a Monetization Manager now or wait until it's volume is larger. In this...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
