Tag: mobile user acquisition
The Most Underrated Companies to Follow in the Game Industry
The mobile games are a $68.5 billion mammoth, making up a large chunk of the global gaming...
Mobile User Acquisition Pointers
The mobile app market has never been larger and the competition has never been fiercer. The struggle...
Who does what in the mobile industry?
Since the beginning of the widespread adoption of smartphones and tablets, the mobile industry has recorded a...
The Best Way to Buy Your First Install
Most developers in the SOOMLA community rely mostly on organic discovery through the app store. The good thing about getting installs for free is...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
