Tag: monetization
Don’t Buy Into These Trends About Apps
Since the dawn of the smartphone and subsequent explosion of the app market, the publishers have been racing...
Importance of LTV and Handy Tips for Rocking It
Lifetime value (LTV) is the total average revenue generated by a user from the day they started using...
The IAP vs Ad Revenue Debate Isn’t as Black and White as You Might...
The mobile app industry offers plenty of good opportunities for making some serious moolah, regardless whether you’re a...
Surprising Stats About Monetization
Everyone loves apps, a lot of people make them, and some of them even generate a solid income...
Top Mobile Ad Networks
When trying to make a solid income off your mobile app (i.e. monetize it), there are several strategies we can employ. The...
Major mobile ad networks compared
Which are the top mobile ad networks? Which network has the lowest user churn rate? Which advertiser's ads...
Coming Soon: Major Mobile Ad Networks Compared
Which are the top mobile ad networks? Which network has the lowest user churn rate? Which advertiser is...
The first Monetization Benchmarks Report of 2019 is now available!
Who are the top in-app advertisers? Why is focusing on first impressions crucial to your strategy? Which ad...
Top 20 Mobile Ad Networks 2016
If you want your mobile game, or any other app for that matter, to earn you money (and I’m guessing you do), then you...
Three Creative Methods to Monetize Your Free App
The app market has undergone significant changes in the last few years. Gone are the days where users fork over even 99 cents to...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
