Tag: Video Ads
What Incentivized Apple to Crack Down on Videos
About a week ago Apple announced that they will start rejecting Apps that use different virtual rewards to lure users into sharing on Facebook or...
Games Monetization Survey – What Does the Top Say?
I recently came across an interesting games monetization report by Gamesbeat. If you are not familiar with this publication, it's part of Venturebeat and is...
Unity Acquires Applifier – What it Means for You?
It's GDC next week and everyone likes to break news just a few seconds before so they can be the talk of the show....
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...
