Tag: virtual goods

Equippable Virtual Goods Explained

At SOOMLA, we’re investigating and reviewing games all the time. We do that so we can create better solutions for our indies’ problems. In...

Upgrade Virtual Goods Explained

As a part of modelV3 (Economy Model Version 3), SOOMLA offers several kinds of virtual goods.At SOOMLA, we did our homework and based our...
Focus on giving users coins rather than selling them items. You will increase retention and overall monetization.

5 Mistakes to avoid with Virtual Economies – Slides

I recently went through some of my previous speaking sessions and found this talk I gave at the Israel Mobile Summit in 2012. I...

5 Most Popular Consumable Goods in Mobile Games

As you may or may not know, consumable goods are generating most of the revenue in mobile games. Over 90% of the In-App purchases...

How a Virtual Character Can Earn You Real Money

At SOOMLA, we constantly look at how users interact with virtual economies, what makes them buy virtual goods and what gets them engaged with...

5 Mistakes to Avoid with Virtual Good Upgrades

I was researching for my next speaking session when I came to realize how many mobile in-app purchases misuse upgrades in their virtual economy....

Announcing Direct Market Purchases

Direct Market for purchasing Virtual Goods We are really excited about this feature since many of you have been asking for it. From now on,...

What I Learned from Ben Cousins

When I'm looking back on what I have learned in the past year about free to play game design and virtual economies I'm realizing...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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SOOMLA Resources and Reports

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SOOMLA Resources and Reports